An anonymous donor funded the creation of this - in my opinion - genius advertising campaign. "The campaign is about America and resiliency. The recession has hurt one of America's greatest attributes - it's unshakable optimism."
Remember, prosperity is not for a lucky few. Check it out, it's inside of you.
you can read more about the campaign and see the other billboards here. Thanks Alexa!
1 comment:
Chris and I noticed this billboard when we were driving back from JFK and were both really struck by it. I'm glad I managed to remember it long enough to research it when I got back to work (my short term memory being practically non existent these days) and was really intrigued about the whole project. In fact it felt to me like an artists project, like something that Creative Time might have instigated ie using advertising space to challenge and confront people about social issues.
Alexa
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