Does the World need another t-shirt?

This is a question that runs through my mind often. No, I think, the world doesn't. And that's what I use to justify my stuckness, the denial of what calls me. Because, the truth is, I love t-shirts. I might go as far as saying I'm passionate about them. I love that they are a simple, pervasive, universal garment that can be used as a means of self-expression. And, when designed and worn right, can be downright stylish. And just about everyone can afford one, so they are a fashion equalizer.

I felt this way when I started the be line. And I feel this way now as I work on ideas for the beU bookstore.

My sister introduced me to this quote which is one of the most profound ideas I've ever contemplated:

"Don't ask what the world needs. Ask what makes you come alive and go do it. Because what this world needs is people who have come alive." - Howard Thurman

Designing t-shirts that express the rootsy, soulful voice of spirit is what makes me come alive. So be it.

How can a soap claim to not only clean your hands, but "freshen your conscience and inspire your soul?" Because it is created using the glycerin that is left over from the bio fuel (which powers cars) that's made from the waste grease from the kitchens of Los Angeles restaurants. When further soap is then used in the bathrooms of those restaurants where it originated, it creates a "perfect, sustainable circle."

When human ingenuity is applied in a mindful way to everyday solutions, I get a glimpse into a future that feels so good. It looks and smells good too.