Water for Thought

I've been telling people about the be line for a couple of years now, but recently several people have referred to the work of Masaru Emoto after seeing the be shirts for the first time.

Masaru Emoto is a Japanese researcher who is known for his books which document the effects that words, thoughts, prayers, intentions and even music have on the molecular structure of water. His experiments include highly magnified photographs of water crystals taken after words such as love or hate were taped onto containers of water. Exposure to positive words such as "love" created beautiful crystal patterns in the water (as pictured here) and, conversely, exposure to negative words created fragmented and distorted patterns.

I have known about this work since watching the movie What the Bleep Do We Know? The movie's main character, played by Marlee Matlin, is staring at an exhibit of Emoto's photographs, taking it all in, when someone next to her says “Makes you wonder, doesn't it? If thoughts can do that to water, imagine what our thoughts can do to us.”

Since our bodies and our earth are made up mostly of water, this is a very provocative question. The message of the be line is: we all create our lives and our world from the inside out. When you allow yourself to be, you gain access to your true essence which is love, peace, grace, vitality, power, brilliance, joy and more. Create your life from there. The words are printed on the inside of our products as a reminder and a reflection back of who you really are. If wearing those words close to your body are positively altering the structure of water inside, then that is the icing on an already sweet cake.

Masaru Emoto's work has struck a chord with millions of people. It is no surprise that it has also generated skepticism among some people. I'm not one of those people. It passes my gut test, which is not an official scientific method, but it works for me every time.